Natural Media Experts was founded by Jim Bowes, a natural-media pioneer. Jim founded one of the first natural-media companies called GreenGraffiti® in 2008 and has produced campaigns in countries around the world.

In 2015, the rules regulating the use of natural-media in the City of Amsterdam were changed. Using natural-media for advertising or commercial purposes on public property was forbidden. However, using natural-media for Amsterdam’s communication purposes would be allowed.

Natural Media Experts was established in 2016 to provide the City of Amsterdam with eco-friendly, urban printing services that allowed them to reach the right people at the right place at the right time.

Starting from the kitchen table, Natural Media Experts has grown into a profitable “business on a bike”.


Natural-media will become a legal form of outdoor advertising in the future. It offers many benefits for municipalities, local communities and it gives brands the chance to become involved at a local level while generating content for a global audience.

Below is Jim’s TEDx talk from 2014

Jim Bowes is the founder of GreenGraffiti®. After working in the communications industry for 25 years, he became interested in the issues surrounding sustainable development. Jim left the industry shortly afterwards, running GreenGraffiti® from his kitchen table and watching it grow into an international success in just four short years.