Using waste to print marketing campaigns. Not 100% circular but a step in the right direction.

Using waste to print marketing campaigns. Not 100% circular but a step in the right direction.

The circular economy is filled with possibilities. Turning waste into a valuable asset is the future. How we turned discarded beer bottles into a medium used to produce an outdoor marketing campaign.

Urban communication using eco-friendly milk paint

Urban communication using eco-friendly milk paint

The City of Amsterdam is experimenting with using natural-media techniques and the public space to engage with the public. Amsterdam is one of the first cities to officially allow the use of natural-media for their own communication purposes as long as the materials used to produce the prints are sustainable, high qualities standards of the city are met and the prints are removed after an agreed upon period of time. 

Decorating with sand

 

SandBoss sand printing works great for creating really nice looking messages. But it is also ideally suited to decoration whether that's a public space or a wedding. 


This print is +10 m2 and took me about 7 hours to complete and half an hour to clean away.

I used 9 kilos of dry sand-mix. 

SandBoss sand prints dry hard and adhere to the surface. The non-toxic water based binders also make these prints easy to remove.

The newest Eco-friendly natural-media technique.

  • Affordable
  • No heavy equipment needed
  • With 30 minutes of practice you can master the technique
  • Non-toxic, water based binders and common sand
  • Eco-friendly
  • No heavy equipment needed
  • Easy to clean away

We would love to hear your thoughts. Please leave a comment below! Or send us an email


photo of sand prints made to decorate

 
 

Slowly but surely

It's time to create more awareness about natural-media. In the next few months, I will be producing a series of videos to help people understand natural-media and how to use it to it's fullest potential. 

As the largest fan and endless promoter, natural-media is just starting to gain traction. 

I invite you to follow my adventure into this amazing world of natural-media.

All good things take time.

We would love to hear your thoughts. Please leave a comment below! Or send us an email

Reverse Graffiti: Outdoor Advertising Without The Waste

Reverse Graffiti: Outdoor Advertising Without The Waste

Reverse graffiti, also known as clean advertising, is a form of street art and if you’ve ever written “Wash Me!” on a dirty car, you’ve already used it as a form of communication. The method uses clean water, a template made from recycled materials and a power-washer to literally clean messages out of the dirt. It requires no ink, no paper, no vinyl and no electricity to front or backlight the messages so it generates very little waste.