Urban communication using eco-friendly milk paint

Urban communication using eco-friendly milk paint

The City of Amsterdam is experimenting with using natural-media techniques and the public space to engage with the public. Amsterdam is one of the first cities to officially allow the use of natural-media for their own communication purposes as long as the materials used to produce the prints are sustainable, high qualities standards of the city are met and the prints are removed after an agreed upon period of time. 

Decorating with sand

 

SandBoss sand printing works great for creating really nice looking messages. But it is also ideally suited to decoration whether that's a public space or a wedding. 


This print is +10 m2 and took me about 7 hours to complete and half an hour to clean away.

I used 9 kilos of dry sand-mix. 

SandBoss sand prints dry hard and adhere to the surface. The non-toxic water based binders also make these prints easy to remove.

The newest Eco-friendly natural-media technique.

  • Affordable
  • No heavy equipment needed
  • With 30 minutes of practice you can master the technique
  • Non-toxic, water based binders and common sand
  • Eco-friendly
  • No heavy equipment needed
  • Easy to clean away


photo of sand prints made to decorate

 
 

Slowly but surely

It's time to create more awareness about natural-media. In the next few months, I will be producing a series of videos to help people understand natural-media and how to use it to it's fullest potential. 

As the largest fan and endless promoter, natural-media is just starting to gain traction. 

I invite you to follow my adventure into this amazing world of natural-media.



All good things take time.

The circular economy is full of great opportunities.

The circular economy is full of great opportunities.

The circular economy is filled with possibilities. Turning waste into a valuable asset is the future taking sustainability to the next level. Using old Heineken bottles to make SandBoss prints to promote Heineken. Check out the new video by viewing the full post.

Reverse Graffiti: Outdoor Advertising Without The Waste

Reverse Graffiti: Outdoor Advertising Without The Waste

Reverse graffiti, also known as clean advertising, is a form of street art and if you’ve ever written “Wash Me!” on a dirty car, you’ve already used it as a form of communication. The method uses clean water, a template made from recycled materials and a power-washer to literally clean messages out of the dirt. It requires no ink, no paper, no vinyl and no electricity to front or backlight the messages so it generates very little waste.

Using natural-media to promote your business and save you loads of money.

Using natural-media to promote your business and save you loads of money.

Natural-media are a collection of new and innovative eco-friendly advertising techniques. They use sand, water, chalk, milk paint, moss grass and other natural materials to produce messages that have a lower impact to the environment while having a higher impact on the audience. 

Content marketing works better with great content

Content marketing works better with great content

Natural media techniques are magical. One of my favorites techniques is reverse graffiti also known as green graffiti, clean advertising, grime writing and many other names. There is something about cleaning an image or a communication message out of the dirt using only a template, clean water and a power washer that is very appealing. While producing works companies can capture amazing content to use as part of the content marketing strategies.

Possible do-it-yourself natural media techniques #3 Sand Stamping

Possible do-it-yourself natural media techniques #3 Sand Stamping

Sand Stamping (which is the same technique as snow stamping) is simply pressing a sand stamp into the sand or snow to produce an image that is temporary but also stunning – sure to grab the attention of those who walk past it.