Outdoor media in Europe consumes 3,000,000 m2 of paper each week. Most of this paper cannot be recycled due to the amount of ink coverage. It has an average life cycle of 12 days.
Think about it this way - each week that is a one meter wide piece of paper 3000 kilometres long! Per year that's a one meter wide piece of paper the wraps the planet 3.9 times!
There are alternatives to help ease the madness.
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