Natural-media techniques use natural materials such as water, sand, natural pigments and plants. With just a bit of effort, the materials used could also be made from waste streams moving them towards a circular economy model.
Up cycling or just repurposing waste so that it can be used one more time before being thrown away is within our reach. Some would argue that this is not 100% circular and I would agree but it is a big steps in the right direction. It certainly falls into one of the ten degrees of circular and that is a good thing.
Natural Media Experts works primarily with municipalities such as Amsterdam. Most cities including Amsterdam, base their tendering process on which supplier can offer the lowest price. Once cities begin to also include the environmental impact of the materials used and the way suppliers operate (sustainably vs business as usual) as part of their calculation, companies will finally have the "business" rational to invest in moving towards circular economy business models.
Below is a short video that shows how discarded Heineken bottles can be turned into a sand mix that is used as medium to print promotional messages.
Note: This is an unsolicited campaign for Heineken. We simply like the brand and their dedication to find ways to reduce their negative impact on the environment.
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