What is natural-media?

Natural-media is a collection of communication techniques that use natural materials like water, sand, clay, chalk, milk, snow and plants to create images and messages. 

Natural-media techniques have a low impact to the environment and a high impact on the audience.

It's a new industry that quite frankly is trying to figure out how to carve a niche for itself. It often finds itself in a legal grey area not because governments are against it but simply because a sign of any innovation is when a new idea bumps up against old rules or in the case of natural-media a lack of any rules. And this is why when it is used to its fullest potential, natural-media can generate a huge return on investment.

So what is natural-media and how can it be used to it's fullest potential? I will answer these questions in a series of short videos (2 minutes or less). 

In this video, I cover the most popular natural-media techniques and invite you to follow my YouTube channel.

In future videos, I will go into greater detail about the technique, how you can use it, what you need to ask of a company who will produce it for you and how you can do-it-yourself. 

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Jim Bowes

Advertising professional specialising in Natural Media advertising techniques that have a low impact on the environment.