Reverse graffiti is a technique that has been around for over 100 years. With the advent of the power washer, reverse graffiti (also known as clean graffiti, clean tagging, green graffiti and many other names) has become a way for brands to create communication campaigns in a way that has a high impact on the audience while having a low impact on the environment.
Reverse graffiti uses water, a template and a common pressure washer to selectively clean an image or words out of the dirt that has built up over the years on our public spaces. It is an easy to use and affordable natural-media technique that is not only ideal for brands to use but also for cities or communities to use.
Our public spaces are dirty making them the ideal canvas for street art applications. Using simple templates, you can easily decorate any public space and most of the time you will find a large group of people that are willing to help you because reverse graffiti is also fun.
Cities don't have the budgets to keep themselves as clean as they would like to keep them. With reverse graffiti you are selectively cleaning just a small part of the surface turning what was an eyesore into an attraction.
With 10 years of hands on experience, I can help you beautify your city, a playground or just your driveway. TheSavageWay, one of my favourite natural media companies in the USA, even specialises in decorating driveways and sidewalks in neighbourhoods throughout the USA.
Easy to do, affordable and fun. You too can help make our cities a better place to live by creating street art using water. And if you want to compensate for the water you are using, our water partner Made Blue can help you do this.
We always like to know what you think. Please leave a comment below in the comments.