Municipalities can not only reach the right people at the right place at the right time but they can also stretch their communication budgets by producing their urban communication campaigns themselves.
Traditional outdoor media frames are located where outdoor advertisements will get the most exposure but they are rarely located in areas where urban issues need to be addressed. Natural media techniques are not limited by the size or the location of media frames. Messages can be placed at the exact location where they are the most effective.
Why should cities pay third party suppliers when they have all of the resources needed to produce campaigns already in-house? One reason is that natural media companies have the knowledge and experience. Another is that it can seem to be just easier to hire in a third party supplier. However, with a few hours of training and a little bit of hand holding the fact is that municipalities have all the equipment and man power they need and can save up to 80% of the costs of producing campaigns by producing them themselves.
Natural Media Experts has over 9 years of hands on experience producing over 700 natural media campaigns for commercial brands and governmental agencies. We offer training services and can even help municipalities produce the templates needed.
Have a look at this video to see how we helped Amsterdam produce their own reverse graffiti campaign for a fraction of what it would have cost if we had produced it for them.
We pride ourselves in being partners of municipalities not just suppliers to them and by doing so we help municipalities make our cities better places to live in.
Responsible, innovative, eco-friendly media with a purpose. It's not always about the money.
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