Getting closer to the public


Reaching the right people at the right place at the right time with a message that resonates is a sure way to increase the effectiveness of your campaign.

Though out of home billboards, abris and mupis may work well for general branding messages when it comes to generating public awareness about a specific, local issue, placing your communication near the issue will always be more effective than placing it in an existing media frame that can be hundreds of meters from the issue you are trying to address.

Natural media communication messages are not limited to existing media frames and can be placed exactly where they will be the most effective. Because natural media messages are not limited to frame sizes, you can create dynamic communication that will get the attention it needs.

When used as a larger part of a communication campaign strategy, natural media is the ideal content marketing collection point. The media is part of the message and you can tell your story to an even larger audience when your campaign goes from the sidewalk to the internet where it will continue to work for you for years to come.

Natural Media Experts has produced hundreds of natural media campaigns and we can help you get the full potential out of your natural media campaign so that you get a larger return on your communication investment while stretching you communication budget.

Natural media is perfectly suited for way finding, public awareness, general information and city beautification campaigns. Because natural media techniques use natural materials such as water, sand, natural paints and plants, it has a low impact on the environment while having a high impact on the audience.

Have a look at how municipalities are using natural media to reach the right people at the right place at the right time.


Jim Bowes

Advertising professional specialising in Natural Media advertising techniques that have a low impact on the environment.