Natural media is the most targetable outdoor media available. While traditional outdoor media is limited by frame size and frame location, natural media can be placed precisely where it is the most effective - where the issues are.
Garbage problems? You can place a message right near the problem. Problem with auto break ins? Place your message by parking meters or right on the parking spot itself.
Do you want to encourage the public to throw their trash in a trash bin? Make a game out of it. Try doing that with a poster or a billboard that is 50 meters away!
Reaching the right audience at the right place at the right time helps cities create urban communication campaigns that are relevant.
Natural media techniques use water, sand, natural paints and plants to produce eco-friendly campaigns that have a low impact on the audience while having a high impact on the audience. Add to that that they are easy to produce so much more affordable and natural media is the ideal communication media for city to use.
Feel free to contact Natural Media Experts with any questions you may have. We may not be located in your city but we can work with you to make sure you can also get the full benefit of this new and innovative form of outdoor urban communication.
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