A short introduction to natural-media techniques. Eco-friendly communication techniques that get attention, are affordable and are perfect for those that like to "do-it-yourself".
It's time to create more awareness about natural-media. In the next few months, I will be producing a series of videos to help people understand natural-media and how to use it to it's fullest potential.
As the largest fan and endless promoter, natural-media is just starting to gain traction.
I invite you to follow my adventure into this amazing world of natural-media.
All good things take time.
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Reverse graffiti, also known as clean advertising, is a form of street art and if you’ve ever written “Wash Me!” on a dirty car, you’ve already used it as a form of communication. The method uses clean water, a template made from recycled materials and a power-washer to literally clean messages out of the dirt. It requires no ink, no paper, no vinyl and no electricity to front or backlight the messages so it generates very little waste.
Natural media techniques are magical. One of my favorites techniques is reverse graffiti also known as green graffiti, clean advertising, grime writing and many other names. There is something about cleaning an image or a communication message out of the dirt using only a template, clean water and a power washer that is very appealing. While producing works companies can capture amazing content to use as part of the content marketing strategies.
Clean advertising also known as reverse graffiti, clean tagging, water advertising is being used by some of the worlds biggest and best brands. It has many advantages over traditional outdoor advertising. This is why the natural media industry has grown from less than a handful of companies 6 years ago to well over 100 today. Why is clean advertising good for your brand?